The website is to a web marketer as a store is to the offline business. This is where you begin your serious relationship building efforts. You know how important it is to have a good website. But the site is only a one one part of the overall marketing process. You’ll also need to get some traffic to that site. Of course people need to know you’re on the web so they can hopefully buy from you.
Search engines, and visitors, like sites with fresh content, and often, and you can easily do that with a blog. A site with old content, and never updated, will not get return visitors – usually, so you’ll depend upon making a sale during that once or second visit. If you update your site regularly people will have a reason to keep coming back. You’ll be able to make more sales if people return to your site, preferably every week. This way you’ll become known as an expert, your reputation will grown, and so will your traffic numbers. And in this scenario all sides win.
Ask people to contribute articles and other content to your site. Tell them that if they give you an article in your niche topic, you’ll publish a link back to their website. This is good for two reasons. Your page rank can go up by having more outbound links. But you’ll also be acquiring an inbound link as well. When you allow others to publish content on your site, they are very likely to mention their contribution on their own sites with a link to yours. This is a good way to increase your outbound and inbound links, and you can also get some traffic from the article writer’s website!
You should try to take advantage of offline marketing, as well. Offline advertising can be very powerful in the right niches. A well-written classified ad in magazines can bring you a lot of traffic. Giveaway items such as pens, coffee cups, or keychains positioned in offline stores can be helpful, too. Marketing in offline venues will reach an audience of people who may not be used to IM techniques, so that could help you with sales.
People just don’t realize how many different ways exist to create traffic to a site. The real trick to traffic generation is to keep at it. You should devote a little time to it every day, and the rewards can be massive. This means that you are creating hundreds of possible sales opportunities. Just keep working the system, and you’ll create a lifetime of traffic and income.