If you’re not sure if your marketing is boring, here’s a simple test: look and think about your business’s marketing pieces and campaigns. Now do the same with some of your competitor’s marketing materials. Do they look the same?
If they do, this is probably not a good place to be..
What would grab your attention if you were searching for a business that provided the products or services that your specific business offers? What would help you stand out from the rest of the competition and ‘Get Noticed’ in your market?
Chances are if your marketing message and online approach is just like everyone else’s, then there’s a good chance you won’t be too excited over the dismal results of your campaign just like most of your competition. And when I say most, I mean 90%-95% of them.
Most businesses in your market are doing the same things. So you’re probably gonna want to do the exact opposite of them if you want to succeed in your niche.
One way you can do the opposite of what your competitors are doing is by… Yep, you guessed it:
Infuse a concept called ‘Personality-Driven Marketing’ into your overall marketing efforts and you’ll be well on your way to broadening the gap between yourself from your competition. You will be standing out and getting noticed by those who matter most to you — your target audience — who have been waiting for someone to catch their attention and actually bring something different to the table.
One great way a local business can stand out and not be boring like the rest is to create contests and incentives for people to interact with your business online or even on their mobile device.
Here’s one example from a client of ours… A dentist who has started a monthly lottery for free teeth whitening which has gotten a incredible response. All he needed was just a little something to help him stand out from the crowd and get noticed by the same people who have become immune to the same old marketing messages and methods that they’ve seen over and over and over.
You will get noticed, remembered and become sticky in the minds of your prospects and customers which will inevitably help you build stronger relationships with your prospects and customers and cause a natural increase to your business’s bottom line.