Once you figure out what you want your website visitors to do when they land on your site, you will then be able to set up all of the proper website functionality and elements needed to get people to take the action that you really want them to take.
Here’s what I mean: if you are in the healthcare industry and want people who land on your website to call your office to schedule a time to come in and see you, then you probably want your website to tell your website visitors to “call and schedule an appointment.” And you probably don’t want to have your call to action just once on your web page either.
Ideally, you want to have your call to action clear and visible at least 3 times on each one of your web pages. We want to do this to make it easy on your website visitors to understand what the next steps for them to take are.
Remember, your business’s website is a marketing tool that should be setup to enhance your company’s sales process, especially online.
Do not try to incorporate more than one goal on your website. If you do this, you will confuse your website visitors and they will hit the back button on their browser and guess where they’re going to go next? You guessed it… your competitor’s website which means you have lost that prospect forever.
Make it easy on your website visitors to take action by giving them only one call-to-action.
Check out this page on website development to fully understand the how to make your website more profitable than ever.