If you want to leverage the Internet to get more leads, sales and customers, then you MUST have a strong pulse on your market online.
First, you must know the keywords your target audience uses when they search for your product or service online.
When you gather this information, you can make an educated decision about which specific keyword phrases you want to show up for when you start your Internet marketing campaigns.
Second, you MUST understand who your competitors are online. If you plan on marketing online with the idea of leveraging the Internet to produce more leads, sales and customers, then it would be in your best interest to understand exactly who your competitors are online. It would also be smart to pay attention to the types of marketing strategies they are using in their particular business.
Find out what’s working for them, what’s not working for them, what keywords they are targeting and how their online sales funnels are structured.
A great Ninja tactic to understand your competition’s business model is to simply go through their sales funnel yourself. It’s super important to stay on top of what your competition is doing so you can see where their weak spots are and hit ’em where it hurts.
When you understand these two key components about your market online, you will then be able to create a plan for a successful Internet marketing campaign instead of just winging it. The latter usually doesn’t pan out too well if you know what I mean.