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Category : Content Marketing

Profits and Revenue Disappearing

Are You Leaving Money on the Table This Way?

April 26th, 2011 | Posted in: Content Marketing, Email Marketing, Facebook Marketing, List Building, Local Business Marketing, Online Lead Generation, Pay Per Click, Search Engine Marketing, Search Engine Optimization, Web Video, Website Development

Are you using clear, concise, direct calls-to-actions in your online marketing? The reason why I’m asking this today is because I see far too often businesses build big, beautiful, robust internet marketing campaigns and then when it comes to action time, they don’t firmly state what the next step is for their target audience to […]

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How Long Should Your Video Be

April 9th, 2011 | Posted in: Content Marketing, Local Business Marketing, Search Engine Marketing, Web Video

  How long should my video be? is a big question people ask a lot of times and it really depends on what the goal of the video is.  Yes, people have a short attention span.  Take a look into your niche.  Look at what other folks are doing in your marketplace. Go to YouTube […]

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Most Common Video Marketing Failures

April 8th, 2011 | Posted in: Content Marketing, List Building, Web Video

Local businesses try online video with little success and don’t understand why. This post explains the most common online video failures guaranteed to sap video viewership. The first most common failure in video marketing is the video intro is too long and people are hitting the back button. The intro is there to let viewers […]

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Local Business Video Success Formula

April 7th, 2011 | Posted in: Content Marketing, List Building, Local Business Marketing, Online Lead Generation, Web Video

Give somebody one thing to do and they’ll do it. Give them two things and they won’t do anything at all. Keep with one specific goal for your videos. What is your ideal outcome and what is your viewer’s ideal outcome?  Answer these 2 questions and you will be able to pull your video all […]

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Video Ideas for Local Businesses

Local Small Business Video Marketing Ideas

April 7th, 2011 | Posted in: Content Marketing, Local Business Marketing, Search Engine Marketing, Web Video

  Below are 5 powerful local business video ideas that you can implement into your Internet marketing plans: How-To Videos If you are a local business, go and check out ExpertVillage on how-to videos.  There’s a bazillion how-to videos on there. They have everything from how to walk your dog, to how to kiss a […]

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Why Leverage Local Business Video Marketing

April 4th, 2011 | Posted in: Content Marketing, Local Business Marketing, Web Video

Anybody and everybody should use video. Everybody should be using video because they basically help you or your business or your website or your product or your service to be more visible and attract more potential customers. Over 3 billion videos get watched every day on YouTube and 70% of all Internet users watch videos. […]

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dog yawns at boring marketing

Is Your Marketing Boring?

February 28th, 2011 | Posted in: Content Marketing, Email Marketing, Facebook Marketing, List Building, Local Business Marketing, Online Lead Generation, Social Media, Web Video

If you’re not sure if your marketing is boring, here’s a simple test: look and think about your business’s marketing pieces and campaigns. Now do the same with some of your competitor’s marketing materials. Do they look the same? If they do, this is probably not a good place to be.. Put yourself in your […]

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weak content

How to Naturally Increase Web Rankings

January 24th, 2011 | Posted in: Content Marketing, List Building, Online Lead Generation, Search Engine Marketing, Search Engine Optimization, Website Development

Weak, generic, boring content is not going to get anyone excited about what your local business has to offer. Actually, weak content can have a huge negative impact on your business’s online marketing efforts as well. Here’s how… First, your website visitors are not going to be excited about the generic information that is on […]

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