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Using Twitter To Transform Your Business

Maybe you’ve heard about driving targeted traffic to your business using Twitter?

Online marketers are focusing their traffic generation efforts to social marketing sites like Twitter. This is simply due to the fact that Twitter is the world’s water cooler, or coffee stand, or favorite place to hang out. Social networking sites like Twitter enjoy a love affair with search engines due to fresh and timely content. That’s why the IM crowd is finding so much success at Twitter. The other reason why this social hangout place proves to be an attraction for online marketers is because of the high quality traffic. The more targeted traffic translates into greater chances for conversions. Building good relationships with other Twitter users is key to business success there. In a moment we’ll discuss a few Twitter strategies for marketing and finding higher targeted traffic generation.

Appreciation is a core concept to a successful marketing approach on Twitter. Why is it important? The key idea is giving when exchanging tweets on Twitter; in other words if someone requires help and asks something of you. It has less to do with marketing and more with psychology. It’s about showing your followers that you care and by taking out extra time to help them will only make them feel obliged towards you. It’s relationship building at its best.

The effectiveness of your relationship building skills will dictate how efficient your Twitter marketing strategies are. Once you achieve this successfully, driving traffic to your site or offers wouldn’t be difficult. What goes around comes around, so by giving you will also receive from the community. You can provide links to your blog posts, offers and others and your followers will be happy to visit them. This will take some time but eventually it will pay off.

Twitter is monstrously big. It’s so easy to get lost and distracted with so many thousands of people sending tweets. It’s critical to brand your self or your business so people will notice and remember. This is critical to being able to drive traffic to your site. Blend your personality into your unique brand. And let others be able to recognize your expert status. You do this by leading and being out in front.

Keeping your followers informed about your business activities will help you do this. In time, you’ll become a brand in the minds of others. And the result will be that people will listen to you, turn to you for advice, and buy your offers and promotions. You really can get great results from your efforts, but remember it’s a strategy and tactic.

You can fulfill many of your marketing objectives with the use of Twitter. You need to be consistently testing new methods and systems to increase the potential of this social network.

July 19th, 2010 | Posted in: List Building, Local Business Marketing, Online Lead Generation