June 19th, 2012

3 Facebook Business Mistakes You Can’t Afford to Make

facebook-mistakes-in-business

Nowadays, most businesses are well aware of the marketing potential of Facebook and have at least a Facebook business page started there. Considering that there are nearly a billion members on Facebook, the potential reach of the social site is absolutely staggering on a local, national and international scale. Still, …

Posted in Facebook Marketing, Local Business Marketing, Social Media Marketing
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June 22nd, 2011

Quickest Way To Burn Through Your Advertising Budget

burning-20-dollar-bill

The majority of business owners continue to side-step this one particular question of mass Importance: Who is your target market? And for the few that actually give me an answer, there’s a strong chance this was their answer: ‘Everyone.’ Well, this couldn’t be farther from the truth (unless you’ve got …

Posted in Local Business Marketing, Pay Per Click, Search Engine Marketing
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April 9th, 2011

How Long Should Your Video Be

How-Long-Should-My-Video-Be

  How long should my video be? is a big question people ask a lot of times and it really depends on what the goal of the video is.  Yes, people have a short attention span.  Take a look into your niche.  Look at what other folks are doing in …

Posted in Content Marketing, Local Business Marketing, Search Engine Marketing, Web Video
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April 8th, 2011

Most Common Video Marketing Failures

Why-Does-Video-Fail

Local businesses try online video with little success and don’t understand why. This post explains the most common online video failures guaranteed to sap video viewership. The first most common failure in video marketing is the video intro is too long and people are hitting the back button. The intro …

Posted in Content Marketing, List Building, Web Video
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March 21st, 2011

Email Marketing Makes Follow Up a Cinch

email-marketing-follow-up-for-local-businesses

Are you struggling to follow up with everyone that comes in contact with your local business? Well, following up and touching your existing and prospective clients a number of times is ESSENTIAL if you want to increase sales and more importantly increase your bottom line. 7 is the magic number …

Posted in Email Marketing, List Building, Local Business Marketing
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March 9th, 2011

Best Way to Stay In Front of Prospects and Customers

Follow Up Marketing

Follow up marketing is a big, big deal when it comes to converting prospects to customers in your local business. Unfortunately, this powerful strategy typically gets put on the back burner by local and small businesses left and right. The great thing about following up via the Internet is the …

Posted in Email Marketing, List Building, Local Business Marketing, Mobile Marketing, Online Lead Generation
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January 24th, 2011

How to Naturally Increase Web Rankings

weak content

Weak, generic, boring content is not going to get anyone excited about what your local business has to offer. Actually, weak content can have a huge negative impact on your business’s online marketing efforts as well. Here’s how… First, your website visitors are not going to be excited about the …

Posted in Content Marketing, List Building, Online Lead Generation, Search Engine Marketing, Search Engine Optimization, Website Development
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