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Email Marketing Makes Follow Up a Cinch

email-marketing-follow-up-for-local-businessesAre you struggling to follow up with everyone that comes in contact with your local business? Well, following up and touching your existing and prospective clients a number of times is ESSENTIAL if you want to increase sales and more importantly increase your bottom line. 7 is the magic number for the number of times you must get in front of your target market in order for them to make a buying decision which means that much of the success of your business is all about, you guessed it, “the follow up.”

As a local business owner, you might be thinking, “I don’t have the time to follow up.” Don’t worry, there is an automated solution that will set you apart from your competition and save you a ton of time. Better yet, it will have your prospects saying, “I really like <insert your name or business> ….”

The way you automate the follow up process and start building a database, or as we call it in Internet Marketing world “a list” is to start using follow up software that allows you to maintain a relationship with your list. This software is called an email autoresponder system which allows you to set up drip marketing campaign to your list. You create the emails in advance, schedule when you want them sent out and that’s it! You literally “Set it and forget it.” Simple, efficient and effective.

7 Benefits to using an email autoresponder system to follow up with your List:

  1. Presenting a solid, consistent message that you’re getting out to everyone you and your sales force meets as well as existing clients
  2. Automating your follow up process which saves you time (a ton of it actually) and can increase your ROI all at once (HUGE!)
  3. Having the ability to announce specials, promotions, coupons, referral bonus programs to those people who are most interested in what you have to offer with the simple click of a button.
  4. Separating yourself from your competition – very few local business owners are using a drip email autoresponder system
  5. Touching your target market enough times for them to make a buying decision… Remember 7 touches on average before they make a decision
  6. Incorporate a digital monthly newsletter
  7. Getting people to know, like and trust you  (this is the real reason people do business with you).

If you’d like to get started with an autoresponder system for your local business, a very simple, easy to use email autoresponder system that is perfect for local business use and one that we use everyday in our business is Aweber. They offer a $1 first month trial, which you can’t beat and the customer service is 100% reliable.

March 21st, 2011 | Posted in: Email Marketing, List Building, Local Business Marketing