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Quickest Way To Burn Through Your Advertising Budget
June 22nd, 2011 | Posted in: Local Business Marketing, Pay Per Click, Search Engine MarketingThe majority of business owners continue to side-step this one particular question of mass Importance: Who is your target market? And for the few that actually give me an answer, there’s a strong chance this was their answer: ‘Everyone.’ Well, this couldn’t be farther from the truth (unless you’ve got tons of dollars), especially when […]
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Are You Testing and Tracking Your Marketing?
May 13th, 2011 | Posted in: Local Business Marketing, Search Engine MarketingTesting and tracking your marketing performance might sound like a lot of work, but the time and energy you put into this one piece of your marketing plan is worth its weight in GOLD. In fact, it might just be the difference between winning and losing in your local marketplace. Here’s the deal, how do […]
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Is LinkedIn Essential for Your Local Business?
May 11th, 2011 | Posted in: LinkedIn, List Building, Local Business Marketing, Pay Per Click, Social Media MarketingIt’s amazing how many local businesses owners are brushing off the potential impact LinkedIn could have on their business. They say it takes too much time, it’s not effective, or they just don’t see the point, but just like anything else, you get out of it what you put in. Well here’s some food for […]
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Are You Leaving Money on the Table This Way?
April 26th, 2011 | Posted in: Content Marketing, Email Marketing, Facebook Marketing, List Building, Local Business Marketing, Online Lead Generation, Pay Per Click, Search Engine Marketing, Search Engine Optimization, Web Video, Website DevelopmentAre you using clear, concise, direct calls-to-actions in your online marketing? The reason why I’m asking this today is because I see far too often businesses build big, beautiful, robust internet marketing campaigns and then when it comes to action time, they don’t firmly state what the next step is for their target audience to […]
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Google Tags Officially Retired From Google Places
April 17th, 2011 | Posted in: Google Places, Internet Marketing News, Local Business Marketing, Local SEOIt wasn’t long ago that Google decided to test “Google Tags” for local results. This was a very inexpensive way for business owners to gain additional exposure on maps and local search. Businesses could pay a flat monthly fee and in return get a yellow tag next to their organic places listings that showcased offers, […]
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How Long Should Your Video Be
April 9th, 2011 | Posted in: Content Marketing, Local Business Marketing, Search Engine Marketing, Web VideoHow long should my video be? is a big question people ask a lot of times and it really depends on what the goal of the video is. Yes, people have a short attention span. Take a look into your niche. Look at what other folks are doing in your marketplace. Go to YouTube […]
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Most Common Video Marketing Failures
April 8th, 2011 | Posted in: Content Marketing, List Building, Web VideoLocal businesses try online video with little success and don’t understand why. This post explains the most common online video failures guaranteed to sap video viewership. The first most common failure in video marketing is the video intro is too long and people are hitting the back button. The intro is there to let viewers […]
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Local Business Video Success Formula
April 7th, 2011 | Posted in: Content Marketing, List Building, Local Business Marketing, Online Lead Generation, Web VideoGive somebody one thing to do and they’ll do it. Give them two things and they won’t do anything at all. Keep with one specific goal for your videos. What is your ideal outcome and what is your viewer’s ideal outcome? Answer these 2 questions and you will be able to pull your video all […]
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Local Small Business Video Marketing Ideas
April 7th, 2011 | Posted in: Content Marketing, Local Business Marketing, Search Engine Marketing, Web VideoBelow are 5 powerful local business video ideas that you can implement into your Internet marketing plans: How-To Videos If you are a local business, go and check out ExpertVillage on how-to videos. There’s a bazillion how-to videos on there. They have everything from how to walk your dog, to how to kiss a […]
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Why Leverage Local Business Video Marketing
April 4th, 2011 | Posted in: Content Marketing, Local Business Marketing, Web VideoAnybody and everybody should use video. Everybody should be using video because they basically help you or your business or your website or your product or your service to be more visible and attract more potential customers. Over 3 billion videos get watched every day on YouTube and 70% of all Internet users watch videos. […]
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How to Get Skeptical Consumers to Buy From Your Business
April 1st, 2011 | Posted in: List Building, Local Business Marketing, Web Video, Website DevelopmentIf you’re looking for one strategy that is virtually guaranteed to instantly increase leads, customers and sales in your business, look no further. Here’s your answer: Testimonials. Here’s the deal… Too many people have been burned in the past from businesses who made empty promises causing consumers to feel like they were underserved. Well, because […]
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Email Marketing Makes Follow Up a Cinch
March 21st, 2011 | Posted in: Email Marketing, List Building, Local Business MarketingAre you struggling to follow up with everyone that comes in contact with your local business? Well, following up and touching your existing and prospective clients a number of times is ESSENTIAL if you want to increase sales and more importantly increase your bottom line. 7 is the magic number for the number of times […]
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Best Way to Stay In Front of Prospects and Customers
March 9th, 2011 | Posted in: Email Marketing, List Building, Local Business Marketing, Mobile Marketing, Online Lead GenerationFollow up marketing is a big, big deal when it comes to converting prospects to customers in your local business. Unfortunately, this powerful strategy typically gets put on the back burner by local and small businesses left and right. The great thing about following up via the Internet is the web allows businesses to automate […]
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Is Your Marketing Boring?
February 28th, 2011 | Posted in: Content Marketing, Email Marketing, Facebook Marketing, List Building, Local Business Marketing, Online Lead Generation, Social Media, Web VideoIf you’re not sure if your marketing is boring, here’s a simple test: look and think about your business’s marketing pieces and campaigns. Now do the same with some of your competitor’s marketing materials. Do they look the same? If they do, this is probably not a good place to be.. Put yourself in your […]
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Instantly Improve Website Conversion Rates
February 2nd, 2011 | Posted in: Email Marketing, List Building, Online Lead Generation, Search Engine Marketing, Website DevelopmentWhat’s the one thing you want someone to do when they land on your business website? Do you want them to call your business to schedule an appointment so they can come in and see you? Do you want your website visitors to enter their name, email and any other pertinent information that you want […]
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How to Naturally Increase Web Rankings
January 24th, 2011 | Posted in: Content Marketing, List Building, Online Lead Generation, Search Engine Marketing, Search Engine Optimization, Website DevelopmentWeak, generic, boring content is not going to get anyone excited about what your local business has to offer. Actually, weak content can have a huge negative impact on your business’s online marketing efforts as well. Here’s how… First, your website visitors are not going to be excited about the generic information that is on […]
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Proven Local Online Traffic Sources All For Free [Take Advantage]
December 17th, 2010 | Posted in: Google Places, Local Business Marketing, Local SEO, Online Lead Generation, Search Engine MarketingIf you haven’t claimed your local maps listings on the 3 major search engines (Google, Bing and Yahoo), then you are absolutely leaving FREE money on the table. The truth of the matter is each local business has essentially a free ‘local lead generation’ website on each of the major search engines that allows you […]
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Avoid this Deadly Internet Marketing Sin at ALL Costs!
November 29th, 2010 | Posted in: Email Marketing, Facebook Marketing, Online Lead Generation, Pay Per Click, Search Engine Marketing, Search Engine Optimization, Tracking & AnalyticsTracking your marketing is incredibly vital to the overall success to any business, especially online. And when you incorporate a simple tool like Google Analytics in order to gather data about how people are finding your website, how long they are staying on your website and what pages they are visiting on your website, you […]
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Best Ways to Market Your Phoenix Business Offline
October 19th, 2010 | Posted in: Local Business MarketingIf you are an internet marketer it might seem logical that all of your marketing efforts and expenses would involve marketing online. You may, for example, have a considerable budget for search engine advertising, SEO services, banner ads or paying writers for articles. Has it ever crossed your mind that you might be able to […]
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Facebook: An Exciting New Marketing Tool for Your Website and Business
September 18th, 2010 | Posted in: Facebook Marketing, Online Lead GenerationSocial networking has caught up fast as the Web 2.0 phenomenon gained momentum. Facebook has surpassed even Myspace as the most popular social networking website. Everyone you know, of all ages, is on Facebook. Facebook tears down walls separating people and lets them come together sociably in a common forum. This has proven beneficial to […]
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