Are you using clear, concise, direct calls-to-actions in your online marketing? The reason why I’m asking this today is because I see far too often businesses build big, beautiful, robust internet marketing campaigns and then when it comes to action time, they don’t firmly state what the next step is for their target audience to take.
Guess what?? If you’re not giving clear, concise, direction on what the next steps are for your website visitors to take, then you will, without a doubt, Leave Money on the Table… a lot of it actually.
You see, if you’re gonna go through all of the trouble to building laser targeted online marketing campaigns with the intention of getting more leads, sales and customers, then the worst thing you can do is not ‘Ask’ your target audience to do the EXACT THING you want them to do such as call right now or enter your name and email in the form over here, etc.
Unfortunately in this marketing game, you must ask for what you want your website visitor to do, so they can get what they want and you get what you want. If you ‘think’ or ‘assume’ that your website visitors will do what you want them to do without you asking them to do it, you’re in for a rude awakening.
People are not as smart as you think they are — you have to tell them what to do, you have to tell them how to do it, and here is the key, you have to tell them multiple times.
Stop kidding around and ask for the what you want your website visitors to do and be sure to make it clear, concise and direct to pick up some of that money that you may be leaving on the table right now.